Russian Fish Company

2020 -2022

1. Development of the launch project for the Nakhodka network of specialised “store-port” retail locations.
2. Identification of the market niche.
3. Development of the network concept and customer value proposition (CVP), functional strategies, assortment matrix, operating model, organisational structure, and financial model.
4. Development of the brand name and retail network design standards.
5. Pilot launch in Moscow and the Moscow Region, including supply agreements covering the full assortment matrix, the opening of pilot stores with cafés, the launch of a distribution centre, a mobile loyalty programme application, and e-commerce.
6. Bringing the stores to operational break-even.
7. Preparation for scaling.

Objective: to launch a network of specialised “store-port” retail locations.
Media coverage: Moskvich Mag|RETAIL.RU

2022

1. Development of the concept for a fish-focused fast-food chain.
2. Development of the network launch strategy.

Objective: to launch a new fish-focused fast-food chain.