Libre

2023

1. Development of the customer value proposition (CVP) for a new store concept.
2. Piloting of the new concept.
3. Transformation of the retail chain’s existing business processes across key business units. Improvement of operational efficiency.

Objective: to achieve undisputed market leadership in Georgia’s grocery retail sector.

2024

Pilot launch.

Objective: to achieve undisputed market leadership in Georgia’s grocery retail sector.

2025

Roll-out of the updated Libre soft-discount format, featuring a new assortment and pricing model, a revised approach to store formats and site selection and approval, e-learning, employee assessment and motivation, a new look and feel, and redesigned functional business processes.