Specialises in launching products and brands and building operational marketing processes from the ground up.
More than 10 years of experience in marketing for online and offline retail.Led a supermarket transformation project for the federal retail chain Lenta and the tailoring of its assortment for the GM format.
Was responsible for marketing in the Lenta Online project, including the launch of the grocery delivery app and its nationwide roll-out.
Oversaw the optimisation of trade-marketing activities for Magnit’s in-house production business.
Participated in the launch of Nakhodka, a proprietary supermarket chain owned by Russian Fish Company, Russia’s leading fish importer.