Specialises in category and product management consulting across the following areas: ready-to-eat, ready-to-cook, in-store cafés, in-house production and private-label products.
Has 12 years of experience with Azbuka Vkusa, a leading premium grocery retailer in the CIS.Led the Ready-to-Eat and Ready-to-Cook divisions at Azbuka Vkusa.
Was responsible for category management and assortment strategy as part of the launch team for the AB Daily minimarket chain.
Served as Product Manager for the launch of the Prosto Azbuka private label.
Researched, adapted and implemented international best practices in retail category management, drawing on the experience of Waitrose, Marks & Spencer, Harrods, Bon Marché, Rewe to Go, Whole Foods and others.
Lecturer in the Master’s programme in Category Management at Plekhanov Russian University of Economics.