Leads projects focused on corporate strategy development, new business growth and transformation in retail and adjacent industries.
Specialises in developing customer value propositions (CVP), launching new formats and conducting strategic market analysis.
More than 20 years of experience in strategic management at leading Russian retail companies and international projects.
From 2023 to 2024, as Strategy Director at Detsky Mir, managed a portfolio of strategic and transformation projects, including post-merger integration and international expansion.
From 2019 to 2022, served as Strategy Director at Lenta, where he led the development of the corporate strategy, M&A initiatives and the launch of new formats, including a hard discounter.
From 2015 to 2019, headed strategic modelling and planning at X5 Retail Group, developing the company’s omnichannel strategy and supply chain strategy.
Delivered projects for clients in Central Asia, including a major QSR chain in Uzbekistan; Western Europe, including the launch of a retail chain in the UK market; and Russia, including a commercial strategy for a fintech company in the BNPL segment.