Oversees all strategic matters of the company and coordinates the delivery of all projects. Specialises in developing and launching new retail concepts and transforming existing ones.

Founded 121 CONSULTING in 2019.
Has more than 25 years of experience managing major international and Russian companies.
In 2018, as CEO of the 36.6 and Gorzdrav pharmacy chains, led the company’s transformation.
In 2017, was elected Executive Director of ACORT, the Association of Retail Companies.
From 2013 to 2017, headed the Marketing and Business Support Directorate at the Pyaterochka retail chain, part of X5 Retail Group.
Delivered government-relations projects with the State Duma, Ministry of Industry and Trade, Ministry of Economic Development and the Federal Tax Service on behalf of Russia’s largest retailers, including X5 Retail Group, Magnit, Auchan, M.Video and Lenta.