What distinguishes a pilot store from a regular one? Why is it important to understand the difference, and how can piloting be used effectively to support growth?

In this episode, Polina Kiseleva of 121 Consulting and Eugene Dautov of PRORD discuss:

• why retail needs a continuous “change pipeline”;
• how a pilot differs from simply opening an attractive store;
• the mistakes retailers make when launching new formats;
• how technology, planning and design work together;
• what a “pilot as a laboratory” means—and why, without documentation and economic analysis, it can become a costly mistake.

This episode will be useful for anyone working in retail, designing stores or leading business transformation.

Enjoy listening!