On 22–23 September, the 121 Consulting team held a strategic session for the Pobeda retail chain, bringing together shareholders and management to establish a unified strategic direction.

Two days of intensive work included a review of results, identification of growth opportunities, open discussion and clear decision-making.

The session concluded with the approval of a strategy focused on operational efficiency and increased customer value, the development of the Prodmag and Prodsklad formats, a plan to increase the share of private-label products, and the creation of a roadmap and financial model.

“A strategic session is more than a planning exercise. It is the moment when the team agrees on where it is going, how it will get there—and begins moving forward together.”

— Polina Kiseleva, Managing Partner at 121 Consulting.