{"id":6024,"date":"2025-08-09T18:33:17","date_gmt":"2025-08-09T15:33:17","guid":{"rendered":"https:\/\/121expert-dev.twc1.net\/prokachay-svoy-riteyl-8\/"},"modified":"2026-08-04T16:51:11","modified_gmt":"2026-08-04T13:51:11","slug":"prokachay-svoy-riteyl-8","status":"publish","type":"post","link":"https:\/\/121expert.online\/en\/prokachay-svoy-riteyl-8\/","title":{"rendered":"Episode 8 of the \u201cPump Up Your Retail\u201d Podcast"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"1058\" src=\"https:\/\/121expert-dev.twc1.net\/wp-content\/uploads\/2025\/08\/5343580108620946192_.jpg\" alt=\"\" class=\"wp-image-5609\" srcset=\"https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_.jpg 1280w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-300x248.jpg 300w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-1024x846.jpg 1024w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-768x635.jpg 768w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-665x550.jpg 665w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-1060x876.jpg 1060w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-550x455.jpg 550w, https:\/\/121expert.online\/wp-content\/uploads\/2025\/08\/5343580108620946192_-605x500.jpg 605w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What distinguishes a pilot store from a regular one? Why is it important to understand the difference, and how can piloting be used effectively to support growth?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, Polina Kiseleva of 121 Consulting and Eugene Dautov of PRORD discuss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>why retail needs a continuous \u201cchange pipeline\u201d; <\/li>\n\n\n\n<li>how a pilot differs from simply opening an attractive store; <\/li>\n\n\n\n<li>the mistakes retailers make when launching new formats; <\/li>\n\n\n\n<li>how technology, planning and design work together; <\/li>\n\n\n\n<li>what a \u201cpilot as a laboratory\u201d means\u2014and why, without documentation and economic analysis, it can become a costly mistake.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This episode will be useful for anyone working in retail, designing stores or leading business transformation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enjoy listening!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"podcast-links\">\n  <a class=\"podcast-link\" href=\"https:\/\/open.spotify.com\/episode\/2aUON9oLwaoGbzUCq0bZBw?si=mW64VCwPR7W5NLiXx2JJsQ\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <span>Spotify<\/span>\n    <span class=\"podcast-link-arrow\">\u2197<\/span>\n  <\/a>\n\n  <a class=\"podcast-link\" href=\"https:\/\/podcasts.apple.com\/it\/podcast\/%D0%BF%D1%80%D0%BE%D0%BA%D0%B0%D1%87%D0%B0%D0%B9-%D1%81%D0%B2%D0%BE%D0%B9-%D1%80%D0%B8%D1%82%D0%B5%D0%B9%D0%BB\/id1775431482?l=en-GB&amp;i=1000725154793\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <span>Apple Podcasts<\/span>\n    <span class=\"podcast-link-arrow\">\u2197<\/span>\n  <\/a>\n\n  <a class=\"podcast-link\" href=\"https:\/\/music.yandex.ru\/track\/142624089?utm_source=web&amp;utm_medium=copy_link\" target=\"_blank\" rel=\"noopener noreferrer\">\n    <span>Yandex Music<\/span>\n    <span class=\"podcast-link-arrow\">\u2197<\/span>\n  <\/a>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What distinguishes a pilot store from a regular one? Why is it important to understand the difference, and how can piloting be used effectively to support growth? In this episode, Polina Kiseleva of 121 Consulting and Eugene Dautov of PRORD discuss: This episode will be useful for anyone working in retail, designing stores or leading business transformation. Enjoy listening! Spotify \u2197 Apple Podcasts \u2197 Yandex&#8230; <\/p>\n<p class=\"more\"><a class=\"more-link\" href=\"https:\/\/121expert.online\/en\/prokachay-svoy-riteyl-8\/\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":6025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","is-cat-link-borders-light is-cat-link-rounded"],"_links":{"self":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/posts\/6024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/comments?post=6024"}],"version-history":[{"count":4,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/posts\/6024\/revisions"}],"predecessor-version":[{"id":6034,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/posts\/6024\/revisions\/6034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/media\/6025"}],"wp:attachment":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/media?parent=6024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/categories?post=6024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/tags?post=6024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}