{"id":5993,"date":"2019-07-01T14:53:58","date_gmt":"2019-07-01T11:53:58","guid":{"rendered":"https:\/\/121expert-dev.twc1.net\/portfolio\/lenta\/"},"modified":"2026-08-04T15:05:44","modified_gmt":"2026-08-04T12:05:44","slug":"lenta","status":"publish","type":"portfolio","link":"https:\/\/121expert.online\/en\/portfolio\/lenta\/","title":{"rendered":"Lenta"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"http:\/\/121expert-dev.twc1.net\/wp-content\/uploads\/2026\/03\/Lenta-logo-Grey.svg\" alt=\"\" class=\"wp-image-2770\" style=\"width:233px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Lenta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2019<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Development of a new customer value proposition (CVP) for the supermarket format. <\/li>\n\n\n\n<li>Audit of the marketing function, including:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>organizational structure;<\/li>\n\n\n\n<li>responsibilities of the Strategy Department;<\/li>\n\n\n\n<li>marketing budget.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>3. Development of an organizational growth strategy for the department.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> to increase business profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenta 2019 3. Development of an organizational growth strategy for the department. Objective: to increase business profitability.<\/p>\n","protected":false},"author":2,"featured_media":2154,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","portfolio-category":[],"class_list":["post-5993","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","is-cat-link-borders-light is-cat-link-rounded"],"_links":{"self":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio\/5993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/comments?post=5993"}],"version-history":[{"count":2,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio\/5993\/revisions"}],"predecessor-version":[{"id":5996,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio\/5993\/revisions\/5996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/media\/2154"}],"wp:attachment":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/media?parent=5993"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio-category?post=5993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}