{"id":5924,"date":"2022-07-01T21:30:55","date_gmt":"2022-07-01T18:30:55","guid":{"rendered":"https:\/\/121expert-dev.twc1.net\/portfolio\/russkaya-rybnaya-kompaniya\/"},"modified":"2026-08-03T18:38:43","modified_gmt":"2026-08-03T15:38:43","slug":"russkaya-rybnaya-kompaniya","status":"publish","type":"portfolio","link":"https:\/\/121expert.online\/en\/portfolio\/russkaya-rybnaya-kompaniya\/","title":{"rendered":"Russian Fish Company"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"http:\/\/121expert-dev.twc1.net\/wp-content\/uploads\/2026\/04\/Rusfishcom-Grey.svg\" alt=\"\" class=\"wp-image-2771\" style=\"width:233px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Russian Fish Company<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2020 -2022<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Development of the launch project for the <strong>Nakhodka<\/strong> network of specialised \u201cstore-port\u201d retail locations. <\/li>\n\n\n\n<li>Identification of the market niche. <\/li>\n\n\n\n<li>Development of the network concept and customer value proposition (CVP), functional strategies, assortment matrix, operating model, organisational structure, and financial model. <\/li>\n\n\n\n<li>Development of the brand name and retail network design standards. <\/li>\n\n\n\n<li>Pilot launch in Moscow and the Moscow Region, including supply agreements covering the full assortment matrix, the opening of pilot stores with caf\u00e9s, the launch of a distribution centre, a mobile loyalty programme application, and e-commerce. <\/li>\n\n\n\n<li>Bringing the stores to operational break-even. <\/li>\n\n\n\n<li>Preparation for scaling.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>Objective:<\/strong> to launch a network of specialised \u201cstore-port\u201d retail locations.<br>Media coverage: <strong><a href=\"https:\/\/moskvichmag.ru\/gorod\/v-moskve-otkrylsya-flagman-novoj-seti-rybnyh-magazinov-nahodka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moskvich Mag<\/a>|RETAIL.RU<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2022<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Development of the concept for a fish-focused fast-food chain. <\/li>\n\n\n\n<li>Development of the network launch strategy.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> to launch a new fish-focused fast-food chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Russian Fish Company 2020 -2022 Objective: to launch a network of specialised \u201cstore-port\u201d retail locations.Media coverage: Moskvich Mag|RETAIL.RU 2022 Objective: to launch a new fish-focused fast-food chain.<\/p>\n","protected":false},"author":2,"featured_media":2175,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","portfolio-category":[],"class_list":["post-5924","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","is-cat-link-borders-light is-cat-link-rounded"],"_links":{"self":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio\/5924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/comments?post=5924"}],"version-history":[{"count":3,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio\/5924\/revisions"}],"predecessor-version":[{"id":5929,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio\/5924\/revisions\/5929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/media\/2175"}],"wp:attachment":[{"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/media?parent=5924"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/121expert.online\/en\/wp-json\/wp\/v2\/portfolio-category?post=5924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}